Seth Godin is a marketing genius. Anyone who has anything to market should pay serious attention to him. Church leaders should pay attention to him as well, because his view of marketing is not about selling a product; it's about telling stories that are remarkable. As Christians, we have the most remarkable story ever, and much of my work as a church leader, and really all of our work as Christians, is telling the story of Jesus.
Seth wrote a book this summer called Tribes. The book itself is amazing, and speaks of leadership in a very interesting way. But it also speaks very directly to church leaders about how to lead according to the concept of tribes. Church leaders need to get this concept. Our context is a little different, as we are not leaders in our own right; Jesus is our ultimate leader, and we who serve in "full-time" ministry are "sub-leaders" if you will. But we are called upon to lead, and the way we lead deeply affects our tribe.
Seth also did something unique (and remarkable - thus I'm remarking on it!) with the book launch in October. Those who pre-ordered were invited to become part of an online community around this concept, which was great. But then when the book was release, he also sent a free second copy to all who pre-ordered, in the hopes they would share that copy with others. (We didn't know we'd get this second copy beforehand.)
So if anyone wants to borrow my copy to learn more about this concept of "tribal leadership" (no it's not some CBS reality show concept, and doesn't involve tribal councils, immunity, or any sort of war paint and chanting...necessarily...), please let me know. Or buy the book yourself. I'm not shilling for Seth Godin (nor am I receiving anything for talking about it!
) It is simply a great book that has tons of application for church leadership, and for any Christian who is a leader in some way - in your family, school, work, whatever.
I'm also interested to hear about resources that you have found helpful - books, online resources, etc. - post them below in the comments, and I'll check them out!
I think I mentioned this to you when we were discussing where we might like to go in regards to our online discussion. I really enjoyed the book The Glorious Pursuit: Embracing the Virtues of Christ. It is written by Gary Thomas and is an inspiring yet practical guide for those who seek to be forged into the image of Christ. Virtue by virtue: humility, surrender, detachment, love, chastity, generosity, vigilance, patience, discernment, thankfulness, gentleness, fortitude, obedience, and penitence, this book displays to the reader how they can cooperate with the grace and resurrection power of Christ as He orchestrates the formation of their inner life increasingly into alignment with Christ's inner life.he author, Gary Thomas illustrates easily the virtues of Christ and the ways of incorporating them into daily life in order to grow spiritually. The author, Thomas, borrows a lot from St. John of the Cross, St. Theresa of Avila and most of all, from John Climacus. (He freely admits his sources, as well) This book, though, is much more accessible in its writing to the common reader.
I think I truly appreciated it as my constant goal/struggle is to maintain the image of Christ. He dwells in my heart and soul and I have not only asked him into my heart, but I have asked him to unpack his bags and stay, yet I continue to struggle to be Christ-like. To truly become a disciple of Christ, I must get out of my way and this books begins to help a person seek to do so.
Post new comment